William Hill vs. Betfred – Who Comes Out on Top?
Both William Hill and Betfred are among the most recognizable names in the online sports betting market. Even though William Hill is the older of the two, Betfred has been active for decades as well. While they mostly offer a similar experience for UK punters, there are key differences in the user experience that can help you lean to one side or the other.
If you check for info on both betting brands online, you’ll see that many punters wonder which one is better. We’ll try to explain it briefly in this guide so you can join either WH or Betfred right away.
Brief William Hill Review
William Hill is one of the oldest betting brands in the UK. It was founded in 1934 and has its headquarters in London, Leeds, and Gibraltar. The bookie’s reach extends worldwide, with online betting sites available in other key markets. Betting shops are confined to the UK, but the bookie’s online presence worldwide is unmatched.
Joining William Hill makes you eligible for numerous bonuses and promotions, as well as some of the best odds on Premier League football matches. Overall, William Hill has competitive odds in a market where value is what punters are looking for. It also has over 30 sports to bet on, with thousands of pre-match and live betting markets that will impress new and seasoned punters.
Moreover, the betting margins are reasonable and you can find most major bet types on the website. Overall, it’s a great fit for all types of punters, and many will choose it solely judging by the name.
Brief Betfred Review
Betfred was launched in 1976 as an alternative to William Hill and other UK betting brands. Although it’s a few decades younger than WH, it still packs a lot of punch and remains one of the best betting sites and shops in the UK. Its presence online is not as widespread as William Hill’s, but the bookie is a licensed operator in four US states – Nevada, Pennsylvania, Iowa, and Colorado. For domestic customers, Betfred has a UKGC license.
Betting-wise, the sportsbook covers all major markets with a clear focus on football. The odds are competitive and the betting margins are sharp enough, although no lower than William Hill’s. Betfred has a range of offers for new and seasoned UK punters, with a generous welcome bonus and free bets and promos for returning customers.
Closer than Ever, But Who’s the Winner?
Betfred and William Hill are two major names in the betting industry and both have a lot to offer. For new players, making a clear distinction between the two is vital, and most will go for William Hill because of the greater brand presence and the larger bonus offers. The range of betting markets is on par with Betfred, although WH once again gets the nod in slightly better odds.
While it pips Betfred by inches, it doesn’t mean that the alternative is worse. Betfred is still an excellent bookmaker with plenty of great offers, so you won’t make a mistake by choosing it over WH if it fits your preferences better.
