William Hill
The online arm of Britain's most iconic bookmaker, combining heritage with a modern sportsbook.
About William Hill
William Hill is one of the most recognisable names in British betting, founded in 1934 and operating both a vast high-street estate and a leading online sportsbook. The online platform brings the brand's deep expertise in horse racing and football to desktop and mobile.
Key Features & Markets
William Hill's online product includes Cash Out, a comprehensive Bet Builder, and live streaming on horse racing and selected sports. The in-play offering is well established and stable.
Payments & Withdrawals
Deposits can be made with Visa, Mastercard, PayPal, Apple Pay and Paysafecard, all processed instantly with no fees from William Hill.
William Hill FAQ
Can I bet with William Hill online and in shops?
Yes. William Hill operates both a leading online sportsbook and a large network of high-street shops. Online and shop accounts are separate unless you choose to link them.
What is #YourOdds?
#YourOdds is a William Hill feature that lets you request odds on bespoke or unusual bets, with the trading team pricing up your selection.
Is William Hill safe to bet with online?
Yes. William Hill is licensed by the UK Gambling Commission, one of the oldest and most established regulated bookmakers in Britain, and offers full responsible gambling protections.
Read our full William Hill review
Our in-depth review covers the sign-up offer in detail, pros & cons, features, payments, licensing and the mobile app.
Responsible Gambling
Gambling should be fun and not a way to make money. Only gamble with money you can afford to lose. Set deposit limits and take regular breaks. If you feel you are losing control, visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133. You can also self-exclude via GAMSTOP.